![]() This essentially allows for nearly any font to be represented on the web, provided it’s in the right digital format. Luckily, improvements in web browser technology and the ubiquity of high-speed Internet in recent years has made it not only possible but viable for web designers to upload their own font files to be served as part of the website content. From the Gotham-esque geometry of Montserrat to the Bodoni-reminiscent elegance of Playfair Display, Google fonts offer a decent alternative for all of the classic typefaces previously out of reach of web designers.Īs convenient as Google Fonts are, sometimes a project calls for a very specific font that can’t be replaced by a Google font look-alike. With a vast library of well-made typefaces ready to be called with just a few simple lines of CSS, Google fonts has made it easy for web designers to use typeface styles they’d previously only dreamed of. Services like Google Fonts completely revolutionized this landscape. The Popular geometric typeface Gotham (top) is shown compared with its Google Font look-alike Montserrat (bottom). Typefaces like Arial, Helvetica, Times New Roman, Georgia, and a handful of others were the only fonts web designers could use if they wanted to deliver a consistent experience to site visitors. Traditionally, web designers were limited to a small handful of “web safe fonts,” or system fonts that came bundled with Windows computers and Macs. One of the most significant breakthroughs in typography on the web is in the number of typefaces available for designers to play around with. ![]() With this trend in mind, we’ll take a look at the state of typography on the web, exploring what’s available to designers as well as what challenges they’re still faced with. ![]() It seems that with every new innovation in website and digital type technologies, web designers inch closer to having the full arsenal of tools available to print designers. The trend with typography on the web has been that as web technologies evolve, more and more techniques become available to designers. Conveying information to the viewer is still the most essential problem for a web designer to solve, and no element of a website conveys more information than its typography. A website may exist thanks to technology that has emerged very recently, but the design principles behind a great website are timeless. ![]()
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